Bollywood means India, music, romance, song, drama, dance, comedy and action. People born before the digital era probably remember the colourful, loud, over-the-top, hand painted Bollywood movie posters on hoardings all over cities and small towns. Starting from Mother India, Mera Naam Joker, Sholay, Don, Deewaar, Hum Aapke Hain Kaun etc.
We can see a lot of use of the Movie Posters
Laptop Back Covers
Bottles and Sippers etc.
Yeah!! That’s sounds like a good business idea. As Indian we all get attached to Cinema and Cricket like Magnets. But before investing good pockets into this business there are few things that you should always keep in mind:
Copyright as the word suggests Copy+ Right, the person holding Copyright have the right to copy it and you don’t.
So if you are planning to do any such Business you have two options
Using Movie Poster for own commercial purpose is different from Film promotion: In 2013 “Krissh 3” Flair Pens came up with the Krissh pen series. Here also Commercial element was there but the fact was the movie actor Hrithik Roshan was a brand ambassador of Flair Pens and it was with due Permission of the Copyright Holders.
Indian Law safeguards and confers copyright protection of:
Economic Rights of the author
Moral rights of the Author
Movie posters are subject to copyright under the provision of section 14 of the Copyright Act, 1957 which enumerates that the author have the right to
The right of adaptation
Right of reproduction
Right of publication
Right to make translations
Communication to public etc.