The prime objective of a trademark search is to ascertain the marks which are identical with or close to the mark of interest. It is always advisable to conduct a trademark search before filing an application for a trademark. This will lower the risk of encountering relevant marks at the time of examination of the trademark application and also provides an opportunity to the applicant/proprietor to improve upon the mark at the initial stage.

In addition to searches for word mark/s, a search for a device using Vienna Codes and by key features is also possible. Vienna Classification is an international classification system used to categorize the figurative elements of marks.